About this site
Helping you turn data and AI into impact
I help people and organisations understand rapid changes in data and AI — and how to use them to transform their business, from analytics to marketing to personalisation and customer experience.
he past 20 years I’ve built and led analytics teams of 40+, designed data strategies, used data to create innovative new products and experiences and delivered modern marketing and data platforms using best-in-class tools. What connects all that work is a single goal: Putting data into action!
What I focus on
- Data and AI Strategy: Building holistic strategies that link your goals to the right investments in data and data capability
- Personalisation & Customer Experience: How to use data and AI to make marketing and experiences more relevant
- Innovation with Data: What are the new innovations that people are creating around the world and how to find those opportunities in your organisation
- Designing a Modern Data Team: Why organisations struggle with their data teams and how to design and build one that helps you reach your goals
- AI & its impact: Exploring how AI is reshaping the world around us - from the products and services we create, how we market them to the way that we work
- Data in motorsport: Occasional lessons and insights from the high-speed world where data and AI is often the winning edge
My approach
Most organisations already have the data they need they just need a way to connect it to decisions, creativity, and customer value.
My work sits at that intersection: translating technical possibility into business reality.
Stay in the loop
Each week I publish a short, sharp newsletter covering the biggest shifts, the smartest use cases, and my take on what they mean.