Things I Consult On
I work with executives and analytics leaders to design and deliver strategies that make data drive the business.
That usually means building stronger teams, modernising data and marketing platforms, and finding the right use cases where data and AI can create real impact.
My consulting work focuses on a few key areas:
Advisory
Data and AI is moving very rapidly and leaders and organisations are trying to understand what it means for them. I consult with leaders to help them understand the developments, what they mean and how they are likely to play out for their organisation and strategy.
Data Strategy & Business Case
Designing modern data strategies that connect directly to business goals.
From assessing your current environment to building a roadmap that aligns architecture, governance, and talent with measurable outcomes I help you focus your data investments where they matter most.
Personalisation with Data & AI
AI is changing personalisation allowing organisations to move beyond “batch and blast” marketing to true one-to-one communication.
I work with marketing and data teams to apply AI and analytics for product recommendations, dynamic content, next-best-action models, and end-to-end personalisation programs.
Data Team Diagnostics & Design
I hear all the time from executives "I'm not getting what I need from my data team" but they don't know how to diagnose the problem and fix it.
Our diagnostic helps determine what the root cause of the problem is - misalignment of objectives, team structure, talent, tooling or data availability - then builds a plan to drive results.
How I work
Every engagement starts with understanding what you’re trying to achieve as a business and working backward from there.
Sometimes that means a short strategic diagnostic; sometimes it’s a roadmap or build project delivered with my network of specialists.
All projects are delivered through my boutique consultancy, Data Muscle.
Let’s talk
If you’d like to explore how data and AI can create more value in your business, get in touch.